Super Bass-O-Matic Subscriptions: Lessons from Rovco on Customer Retention

As you know, Rovco has traditionally sold delicious bass on a transactional basis to its “Super Bass-o-Matic” customers. Spokesman: How many times has this happened to you? You have a bass, and you’re trying to find an exciting new way to prepare it for the dinner table. You could scale the bass, remove the bass’ tail, head and bones, and serve the fish as you would any other fish dinner. But […]