A Half-Dozen Ways to Look at the Unit Economics of a Business

McCaw Cellular Communications sold to AT&T for $12.6 billion in September 1994. And yet the business did not show an accounting profit on its income statement until the second quarter of that year (after the deal was announced on August 17, 1993). The McCaw Cellular example shows that you can create a tremendous amount of value for shareholders without showing any profit on an income statement. Or not. Here […]






