A Dozen Lessons About Product/Market Fit

The product/market fit (PMF) concept was developed and named by Andy Rachleff (who is currently the CEO and co-founder of Wealthfront, and is a co-founder of Benchmark Capital). The core of Rachleff’s idea for PMF was based on his analysis of the investing style of the pioneering venture capitalist and Sequoia founder Don Valentine.” Why market matters more than anything “Give me a giant market — always.” “Arthur Rock is […]






